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Be sure to make the catalogue easy to find on your website’s home page. One click should bring your customer directly to the catalogue’s landing page.
Feature this new way to shop by adding a banner or box to your home page. Use words like “NEW” and “EASY” in attention-grabbing colours. Pop-ups that let your customers know they can place orders/quotes through the catalogue are also a can’t‑miss‑it option.
Promote the catalogue in your company’s email signatures. Everyone from your sales rep to your accounting clerk can participate, advertising your catalogue with every email sent. Link the signature directly to the catalogue for quick access.
Turn ordinary company documents such as quotes, packing slips and invoices into promotional mouthpieces by adding a blurb about your catalogue.
Use your social media sites to boast about your new platform to your followers. Link the catalogue each time you post something.
Send out an email campaign to your customers to let them know of your company’s latest offspring. Include a link to the catalogue for easy access and encourage everyone to bookmark your site.
Copy the image of the product you want to promote and hyperlink it in an email. It’s free and only takes a moment. Our team will be happy to give you a how-to demo, just let us know.
Be sure to identify those customers who create an account, if you chose the Registration/Log-in feature. You will be notified by email when a customer registers; this is your cue to reach out to them with special promotions and to let them know they have access to the handy Shopping Lists and Order Pad features on your site.
Participate in our printed flyers and catalogue programs to create a multi-channel marketing strategy that drives your customers to your e-commerce site. SPOC subscribers save 10% on the print issue of our catalogue and receive a 10% discount on our Quarterly Flyer Program.
Promote your company and increase traffic to your website with Google Ads. They offer flexibility in setting reach and frequency goals within your promotional budget.
Learn how your customers are using your site with Google Analytics’ in-depth statistics: what pages are most frequently visited and what product categories are most popular. This information can help you develop a customized promotional plan that will best resonate with your customers. If you do not have a Google Analytics code, we can provide you with a quarterly report.
Provide related content on your website, such as links to how-to videos, whitepapers, blogs and vlogs. These will not only offer your customers more value, but will also help differentiate your site and improve your search-engine optimization. Learn more.
Examine the geographical and competitive forces that affect sales in your area. Modify pricing on relevant product categories up or down to maximize your return.
Ensure that your team is fluent in SPOC’s features. If you have new employees or team members who need a refresher, send us a note and we’ll arrange a quick walk‑through.
Let us know if you add a Live Chat feature later on. We will integrate the feature into your online catalogue so that you can reach your customers while they shop.
between your physical location and the searcher’s location. To remove any inconsistencies, you need to ensure that your profile (at a minimum, name, address, phone number and website URL) under Google My Business (GMB) is accurate. Discrepancies in your information can cause your business to be absent from otherwise relevant search results.
is determined by how well your business profile matches what the searcher is looking for. Your GMB profile should include complete and detailed business information. This will help Google better recognize your business and rank you for relevant searches.
is based on information about your business Google collects from the web. This includes articles, links and directories. Review counts and scores factor into Google’s ranking process, so more reviews and favourable ratings can improve your local ranking.
Newer to the list of overall factors Google prioritizes in ranking your website is User Experience. Core Web Vitals that examine page-loading speed, interactivity, mobile friendliness, safe browsing, HTTPS-security, and visual stability, all part of the user experience, now factor into Google's ranking factors. Your SPOC is designed to maximize user experience. However, the other pages of your corporate website must also rate well in order for your site to be ranked well by the search engine. Talk to your IT/Web services provider to ensure your vitals are optimized.
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